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Amazon Videos Direct: What??!

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I like stories - short ones in particular. I write and publish 2-minute fictions on YouTube every day from pieces I post on Medium .

When I heard about Amazon Video Direct earlier on today, I was pretty excited. It was written about as a YouTube competitor and, as much as I love YouTube, I was pretty keen to get in on AVD on the ground floor.

Amazon just seemed like such a good place to publish short fiction videos; it's already the prime place for independent e-books, I thought it would be the perfect place for my video fictions.

Now, I'm under no illusions - my stories are my pleasure, but they are never going to be a big earner for me. I write and record for the love of the story. Right now, I'm happy with that. But the thought of entering a less crowded marketplace was also appealing. I just want people to enjoy my work and AVD is so new, it is going to make discovery of my fictions a whole lot easier.

*BUT IT IS NOT.*

Youtube's success comes partly from the fact that it is so damn easy to upload. I teach 11 year old kids who do it better than me, because it just works well.

But Amazon Video Direct is not only ugly, but cumbersome and (worst of all) insists you include _closed captions_ when you upload.

WHAT??!

Ain't nobody got time for that.

And this is why Amazon Video Direct is going to be a completely different kettle of fish to YouTube. YouTube is for everyone; AVD is for those who are serious about their work. Sure, it might end up meaning a smaller, but better quality, selection of videos - but it is never going to have the reach and cultural penetration of YouTube.

*TL;DR: Amazon Videos Direct is in _no way, shape or form_ a YouTube competitor.*

Reticulating poll splines...