Skip to main content

Taylor Swift and Apple are back at it again with the '00s rock

Taylor Swift and Apple are back at it again with the '00s rock


I believe in a thing called ads

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

After flailing on a treadmill to the sounds of Drake & Future's "Jumpman" and getting ready to Jimmy Eat World's "The Middle," American princess Taylor Swift is back with another ad for Apple Music. The premise here? Given the chance to enjoy "a quiet night at home," Swift dips into the streaming service's "Friday Night Rocks!" playlist and headbangs around her living room to the sound of The Darkness' "I Believe in a Thing Called Love." She prowls around on her coffee table without knocking over any of her carefully arranged books; she strings together an impressive series of moves, despite being kitted out in a blazer and what look like leopard-print booties. (What kind of "quiet night at home" outfit is that?)

I know I'm supposed to be thinking about the situational appropriateness and versatility of Apple Music's many playlists right now, but I see these ads and dream of all the early '00s rock classics Taylor Swift hasn't sung and danced to on tape yet. Look at some of the other songs on that playlist: "Seven Nation Army!" "Chop Suey!" The Alien Ant Farm cover of "Smooth Criminal!" She's somehow left the discographies of both The Strokes and Dashboard Confessional untouched, at least in an official, branded capacity. I'm sure there are many other rooms in Taylor Swift's house that are beautiful enough to support a commercial, and there are dozens of worthy decade-old hits that could use a celebrity ambassador. Put her in the foyer, give her a playlist with Velvet Revolver's "Fall to Pieces" ready and loaded, and let her get to work.