Uber's latest promotional stunt will give passengers the chance to watch Amazon Originals programming like Transparent, Mozart in the Jungle, Bosch, and more. Starting now and running through May 14th, riders in Los Angeles — nowhere else, sadly — can open the Uber app and might just see an option for "Amazon." If you're selected, your ride will be upgraded to an UberLUX (which would normally cost a lot to begin with) and you'll be handed a Kindle Fire HD tablet loaded up with the company's best shows. Just don't expect to watch non-Amazon shows or movies during your ride, though.
Is this a little bit silly? Definitely. Most Uber rides probably don't last anywhere long enough to finish a single episode. But remember that this is the traffic hell that is Los Angeles, so you'll probably have some time to lean back and hit the play button on something. And maybe you'll be so determined to finish that episodes of Catastrophe that you'll extend your trip to another destination. But probably not. The point of this whole thing is to drum up some extra attention for Amazon as we enter Emmy season. Still, an UberLUX upgrade is nothing to complain about. Drivers in their high-end luxury vehicles will be making Amazon stops between 8AM and midnight starting today through Saturday night.