Bookish social network Goodreads has unveiled a new service to sell users discounted ebooks. Goodreads Deals is an opt-in feature that analyzes user data (looking at individuals' favorite reads, authors, etc), before emailing out relevant ebooks when they go on sale. "If one of the authors you follow has a not-to-be-missed promotion on an ebook," says the company in a blog post announcing the service. "We'll make sure you don't miss out."

Goodreads Deals is currently only available to US users, but offers ebooks from a number of different outlets, including Apple iBooks, Google Play, B&N Nook, Kobo, and, of course, Amazon's Kindle Store. Currently the service only works in a number of popular genres (Bestsellers, Romance, Mystery & Thrillers, and Fantasy & Science Fiction), but Goodreads says it aims to expand the scope of Deals "as quickly as we can." Overall it seems like a good way for the site to capitalize on the rich data it's collected, while still offering its community something they actually want.