Apple is planning to overhaul its Apple Music service to make it "more intuitive to use," according to Bloomberg News. Citing sources, Bloomberg News claims Apple will also better integrate its streaming and download options, and expand its radio service. Apple is rumored to unveil its updated Apple Music service at the company's Worldwide Developers Conference (WWDC) in June.
While Apple Music has 13 million subscribers, the service has been criticized for its confusing interface and a lack of features. Prominent Apple watcher Jim Dalrymple labeled Apple Music a "nightmare" before giving up on the service last year. Apple Music hasn't had any major feature updates in its first year of existence, and the company has largely been addressing bug fixes rather than improvements.
Apple has faced a lot of criticism over Apple Music
Apple also had to deal with criticism from Taylor Swift and other artists, and changed its policy on paying royalty fees during its free trial period as a result. Apple recently unveiled a marketing campaign for Apple Music featuring Taylor Swift, and Bloomberg News reports that Apple will launch a "marketing blitz" to accompany the new updates.
Bloomberg's report also paints a picture of internal clashes over Apple Music. Apple acquired Beats Music two years ago, but Beats executive Jimmy Iovine has reportedly fueled some friction inside Apple. Bloomberg claims Iovine has carried out his own negotiations with artists, separate to other Apple employee negotiations. While there's clearly a complex management structure of Apple Music, Iovine reportedly helped negotiate a truce with Taylor Swift, and secured Drake's latest album as an exclusive.
Some critics feel Apple waited too long to get into music streaming, but WWDC might be the perfect time for the company to unveil features and improvements that will change critic's minds.