If you go to chevyjoltev.com, you're graced with a long, detailed ad for the Chevy Jolt, a little all-electric coupe that promises 230 miles of range between charges and a price as low as $30,000 after federal tax credits when it launches in late 2018. It's pretty cute! You'll even be able to outdo Tesla's nationwide Supercharger network with DC Fast Charging at over 3,000 Chevy dealerships around the country.
There's only one problem: it's not real.
If you look closely, you can kind of suss out that there's something amiss; even though all the facts and figures about the car are surprisingly realistic for a completely imaginary vehicle, the copy isn't very well-written, and the renders of the car aren't quite perfect. But someone put a lot of work into this, and they actually managed to come out with something compelling. In fact, this coupe looks awesome. I'd buy it.
Someone put a lot of work into this — there's even a functional color picker.
We don't know who made it, or what company is behind it, or what viral campaign it's promoting — but after talking to a GM spokesperson, we do know that it's not their doing. (They also mention that the site is using GM's copyrighted materials, so we could see a takedown at some point.) The site's registration is protected, but it was registered in March. There's zero evidence to suggest GM was involved in any capacity.