Drake's new album Views is going to post Adele-like sales totals when its first week of availability ends later tonight. In a press release, Republic Records confirmed that the album has been streamed over 250 million times worldwide since its release last Thursday, an astounding figure when you consider the fact that Views remains an Apple Music exclusive. (A point of comparison: last fall, Justin Bieber's Purpose was streamed 205 million times worldwide in its first week of release, and it was available on all major streaming services.)
Over 200 million of Views' streams have originated in the US, and the album has also sold more than 1 million digital copies through iTunes around the world. Its domestic sales totals aren't clear yet, but Billboard forecasted over 850,000 digital album sales earlier this week. That'd be the highest total for a male artist since Justin Timberlake's The 20/20 Experience was released over three years ago. When you add in its streaming figures and individual track sales, the album is on pace to move over 1 million equivalent album units in the US alone. (The international figure is closer to 1.2 million.)
Drake's going to be a happy SNL host
It's been clear since last weekend that Views was well on its way to an impressive debut. The album sold 600,000 copies worldwide on iTunes in a single day, a total that almost eclipsed Drake's personal best first-week sales in a fraction of the time. There's also a good chance the album's gradual rollout to brick-and-mortar storefronts and other streaming services helps to sustain its sales figures. Views is going on sale at all major physical and digital retailers tomorrow (May 6th), and it's landing on other streaming services on May 13th. Something tells me Drake will have a big smile on his face when he hops onto the Saturday Night Live stage on May 14th.