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300 million machines are now running Windows 10

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Microsoft is edging closer to its one billion goal. After less than a year of upgrades, 300 million machines are now running Windows 10. That's a 30 million improvement on the 270 million figure Microsoft provided at Build in late March, and a sign that people are continuing to upgrade at a steady rate. Microsoft has a big goal of reaching one billion devices running Windows 10 within the next two years, and it's nearly a third of the way there. Microsoft's 300 million figure includes Windows 10 PCs, tablets, phones, and the company's Xbox One console.

Consumers have adopted Windows 10 quicker than Windows 7 or Windows 8, but free upgrades have clearly helped. Microsoft released Windows 10 on July 29th last year as a free upgrade for Windows 7 and Windows 8.1 users. At the time, Microsoft said its free upgrade promotion would run for a year, and the company is sticking to its word by reminding people today that it will cost $119 to upgrade to Windows 10 Home from July 30th onward.