Lenovo seemed to be signaling the end of the Moto X when it announced the Moto Z this week, but apparently that's not the case. In a statement to Android Police, Lenovo says that the Moto X remains "alive and well," explaining that the two phone lines "ultimately provide different experiences." Lenovo also confirmed to The Verge that the Moto X would not be going away.
The statement makes it sound like Motorola intends not just to keep selling existing Moto X phones, but to continue making new ones. That's surprising, as the X line has been the flagship Moto phone for a few years, and the Moto Z now appears to have taken that crown.
Moto Mods may be the key differentiator
The question going forward will be around how Lenovo decides to differentiate the two lines. From the sound of it, Moto Mod support may stay exclusive to the Z line. Here's how Lenovo closes its statement to Android Police: "Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods." The Moto Z line, then, would be for people who want more options through its modularity.
So then why will anyone continue to buy the Moto X? Perhaps it'll continue to offer more robust style customization. Or perhaps it'll just be a cheaper option. Lenovo seems to be interested in offering Moto devices across a range of prices, and the already established (and generally well liked) X name is something that can help it do that.
@chriswelch missing Moto X Play— dan seifert (@dcseifert) June 10, 2016