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Viacom launches BET Play streaming app for $3.99 a month

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Last fall, Viacom announced it would be rolling out a suite of mobile apps for each of its major networks, like Comedy Central, MTV, and Nickelodeon. Today, Viacom announced the most recent addition to that collection: BET Play. The app will allow users to stream some of BET's original series and awards shows for $3.99 a month.

The launch of the app is meant to ramp up interest in the 2016 BET Awards, which take place this Sunday. In previous years, viewers needed a cable subscription to watch. In addition to a live stream of the BET Awards, BET Play will allow viewers to stream "current" episodes from 16 different shows, including 106 & Park, Kevin Hart's Real Husbands of Hollywood, and Gabrielle Union's Being Mary Jane. The app also features a live, linear stream of BET's music channel BET Soul.

bet-play-app

Premium networks like HBO, Starz, and Showtime have also recently launched standalone streaming apps in the ballpark of $10 per month. While BET Play is still cheaper than all of these, $4 per month feels pricey for a single channel — especially when you consider at least some BET shows are already available on Hulu.

BET Play is available today in 100 countries (not including the US) for iOS, Android, and AirPlay-supported TVs.