You haven't seen the last of Kanye West's Adidas designs. West and the apparel company have just announced a huge expansion of their current partnership, in what Adidas is calling "the most significant partnership ever created between a non-athlete and an athletic brand," Pitchfork reports. The terms of the partnership dictate that West will expand his work with Adidas to include apparel and accessories, as well as sneakers. Adidas says it also plans to open up retail stores that will stock only Yeezy products.
Welcome to the Yeezy store
The announcement follows Kanye's success with his massively popular Yeezy Boost sneakers, which first launched in February of last year. The Yeezy Boost 750, which originally retailed for $350, now shows up on eBay for well over $1,000.
"These past two years, Adidas and Yeezy have given a glimpse into our future," West said in a press release. "This partnership illustrates that anyone with a dream can dream without limitations."
As Sole Collector points out, industry rumors earlier this year suggested West wanted to drop his partnership with Adidas, but that no longer appears to be the case, if it ever was. There's no word yet on where the retail stores will be located or when they will open.