What's more "Uncarrier" than giving customers a piece of their mobile network? That's what T-Mobile is essentially doing with Uncarrier 11, which it's also calling Stock Up. John Legere the rest of T-Mobile's squad claim this is "something no other publicly traded company has done before at this scale." So, how's it work? Well, the late breaking rumors were pretty much right on point. The primary account holder on each postpaid account (your plan must include voice service) will receive a single share in T-Mobile US. "You spend hard earned money on us," Legere said during the announcement event. "You should benefit too."
You get that stock by claiming it through the new T-Mobile Tuesdays app, which will also be home to giveaways from Fandango, Major League Baseball, Lyft, StubHub, and other companies. You can also get a free Domino's pizza, a Wendy's Frosty, and Vudu rental every week. On Tuesday, naturally. That stuff is open to all postpaid, prepaid, and business accounts. You download the app, complete a verification process involving a PIN, and have a shot at recurring gifts every week. "Free food, free movie tickets, free gift cards, free subscriptions, free ride-sharing, and more" are some of what T-Mobile claims customers can expect to receive. "There are no tiers, no status rankings," said T-Mobile SVP Mike Sievert. "It's just 'thank you.''
The financial end of things is being handled by electronic brokerage firm Loyal3, where you'll need to set up a (free) account to redeem the $TMUS share. Your initial share must be claimed between June 7th and June 21st within the T-Mobile Tuesdays app. Once that's done, you can gradually grow your tiny, tiny, tiny ownership in T-Mobile by referring friends, family, coworkers, and total strangers to join the Uncarrier. Every referral who actually stick around for at least 15 days will net you another share, but there's a maximum limit of 100 per year. It's a very we're-all-in-this-together concept as T-Mobile, now the third largest mobile provider in the United States, seeks to continue its running momentum. There's a big FAQ on the specifics right here. You won't really have any say in what the company does, but you'll have a minuscule stake in its continued success. T-Mobile's most loyal customers (those who've been with the company uninterrupted for at least five years) will receive two shares for each referral.