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Mattel klings on to nostalgia with new Star Trek Barbies

Mattel klings on to nostalgia with new Star Trek Barbies


Jean-Luc at these 50th anniversary Barbies

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Mattel / CBS Interactive

This year is the 50th anniversary of the original Star Trek series, and to celebrate you can expect all sorts of anniversary-shaped events and products — including, yes, new Star Trek Barbies. Franchise owner CBS has teamed up with toymaker Mattel to make a trio of figurines that capture the look of the show's original stars, with Kirk, Spock, and Uhura dolls decked out in classic Federation uniforms with phasers and tricorders to boot. (Close-ups of the dolls show a lovely cable-knit look for the tops, but I'm not enough of a Trekkie to tell whether this is canon couture.)

These aren't the first Star Trek barbies to hit stores (that would be the 30th anniversary giftset), but they are certainly the best-looking — especially when compared with the monstrosities based on the 2009 reboot of the franchise. Just look at this Chris Pine-shaped Captain Kirk doll below and tell me you don't want put it out of its gormless misery.

The new trio are currently available to preorder from stores including Amazon and The Barbie Collection for $34.99 apiece, and look like they'll be shipping out sometime in mid-July. The inclusion of Uhura (aka actress Nichelle Nichols) is notably good news given the frequency with which toy makers omit female characters from their product lineups. And while some companies have said in the past there's no demand for female-gendered toys, Mattel and CBS obviously think that Trekkies — god bless 'em — just care about getting the characters they love in sweet merch form. That being said, it's a bit of a shame there wasn't room for Leonard "Bones" McCoy. Maybe they're saving him for the 100th anniversary bonanza.