Milos "Sholim" Rajkovic is the artist in the age of Tumblr. His custom GIFs have appeared at museum exhibitions in Paris, Stockholm, Amsterdam, New York, and of course, Cleveland. Presented via projection, the looped animations critique culture, the military, religion, capitalism, the looming threat of a techno-dystopia, and art itself.
In a 2013 interview with The Daily Dot, Rajkovic explained how his GIFs, at that moment, were exploring the inner-workings of the "pretty faces from the commercials that we watched hundreds of times who have no identity or personality." But recently, it appears Rajkovic is mining subcultures, or in some cases, individuals. This week the artist published a look inside the head of Facebook founder Mark Zuckerberg.
Inside the billionaire’s head balances a throned mannequin wearing a VR headset, a slice of brain spinning on a metallic turntable, and an LED sign not-so-subtly winking at an Orwellian future. The cranial transformation calls to mind Arnold Schwarzenegger in Total Recall.
The Zuckerberg GIF feels like a continuation of the artist’s recent tech criticism. Previous GIFs have poked fun at the modern obsession with smartphones, and the ease with which users ignore how our gadgets are made
Personally, I enjoy Sholim’s more absurd work, along with an ongoing series that deconstructs classic sculpture. You can find both on the artist's Tumblr and web portfolio. Here are a couple of my favorites.