Last night, after this week's deadly shootings made national news, Uber changed its app to have riders "reflect on gun violence" while using the service.
BuzzFeed first noted the changes as social media users began circulating messages from Uber early today. The company reportedly paused the app for one minute at midnight, as it asked riders "to create a moment of reflection for the Uber community." A message said the company would donate to anti-violence groups in Baton Rouge, Minneapolis, and Dallas.
In addition to the pause in service, UberX cars viewed in the app were replaced with peace signs. Additionally, where riders usually see the countdown message showing how many minutes away a driver is, the app instead showed a "minute to reflect on gun violence."
Wtf uber? pic.twitter.com/AeQOt65ubT— Julie Gerstein (@havethehabit) July 9, 2016
"As we move around our cities this weekend, let's take a moment to think about what we can do to help," Uber said in one message.