Imagine if grocery shopping was just another online subscription service, like Netflix or Spotify. You complete a survey, sharing your likes and dislikes, and the platform sends, week after week, precisely measured portions of proteins, veggies, fruits, oils, and spices required to make dinner and the necessary recipes to alchemize these ingredients into Food Network-level dinners.
My friend and colleague Kaitlyn Tiffany lived this modern spin on the home cook life this past spring, after she volunteered to review the many "fresh box" food delivery programs currently available.
Plated, PeachDish, Blue Apron, Purple Carrot, Hello Fresh: a neighbor has probably tried to convince you to adopt one of the platforms, claiming the over-packaged nourishment saves precious hours each week. But are the services all they cracked out to be? Or is the future life in our home pleasure prisons, never leaving, always waiting for deliveries?
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