In yet another play for the hearts of the nation's youth, Hillary Clinton has appeared on Zach Galifianakis' web talk show Between Two Ferns. This time however, it stands to pay off for Clinton — she gets to sit mostly in silence and offer deadpan responses to Galifianakis' deadpan jokes. Even her slow blink works well with the Between Two Ferns' Charlie Rose aesthetic.
"are you excited to be the first girl president?"
At the start of the interview, Galifianakis asks her if she's excited to be the first "girl president," then follows up by reminding her that "for a younger, younger generation you will also become their first white president, so that's pretty cool, too." Later he asks, "When you see how well it works for Donald Trump, do you ever think 'Oh, I should be more racist?'" Clinton delivers a solid performance as "person who is annoyed with Zach Galifianakis." It's a real treat! As a bonus: this five minutes of sitting across from someone who won't stop saying bonkers things with a straight face was probably great practice for the debate next week.
The publicity play isn’t unprecedented: when President Obama appeared on Between Two Ferns in 2014 to talk about health care, the clip went viral and sent a surge of traffic to the Affordable Care Act website. However, it's still a bold and smart one for the Clinton campaign, which has at times struggled to seem hip with youngs. Kudos to them for taking a real step up from last week's meme explainer.