Web & Social


Does anyone else feel that Facebook should add more features to live video?

Facebook looks certainly like company hellbent on changing how human beings interact with each other.

There are close to 1.5 billion people who now use Facebook on one or more of the available platforms (Web and Apps), and if you include its subsidiaries/acquisitions such as WhatsApp, Instagram, and Oculus, then that pool of users grows significantly.

Facebook introduced live broadcast on its news feed enabling users to share videos with their followers in real time.

However, I can't stop to imagine that Facebook could do more with its live video streaming feature by adding more functions. Chances are that some of the functions could be in the works already behind the scenes, which means we could see them soon. But that hasn't happened yet.

Facebook has the potential to top that list of the world's largest companies by market capitalization by the year 2020, especially if it can fully utilize its addressable market.

One of the things that Facebook could add to live video is conferencing and group discussions. It can integrate these features to be visible in the on pop out window broadcast. This would allow the company to broaden the services offered thereby giving it a chance to even challenge other platforms like Skype and Google Hangouts.

With the modern work environment shifting from the physical offices to cloud computing, this feature might actually become a realistic revenue contributor to Facebook's business model.

In summary, Facebook's live video broadcast feature could be made better by adding more functions as pointed out. It's a great product with great potential of making a difference in the company in dollar terms.