The models for Spanish clothing brand Desigual walked the runway at New York Fashion Week yesterday with faithfully recreated Snapchat filters as their only makeup.
The brand, known for zany prints and patchwork, showed off a denim-heavy, '70s-inspired collection. It paired pretty well with the whimsy of Kim Kardashian's favorite filter, the flower crown, as well as my mom's favorite, the bee face! Other models sported the deer lens, a crown of yellow butterflies, and of course, a dog nose.
In addition, at Refinery29's interactive art exhibit / fashion week party 29 Rooms, makeup artist Ryan Burke has been doling out Snapchat-inspired makeovers.
As many have pointed out, New York Fashion Week is as much about what the Kardashian women are wearing as anything else these days. They definitely wear these filters, so it's fitting.