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Mossberg on streaming - what is up with streaming?

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Just read Mossbergs piece on the new age of streaming (preach it, Walt, on point as always) - and seriously what is going on here? Streaming services are becoming live services with no on-demand? Buying channel bundles? So in the US, it seems the big players are successfully turning streaming into cable. Well done. But that was really not the idea, how can you (the users and subscribers) be OK with this?