There have been a lot of questions around what the future of Alphabet-owned Nest will be now that Google has stepped firmly into the smart home market, but in the near term Nest continues to ship its home-monitoring products. The company just said it would be selling its products in more European countries, expanding its footprint to Austria, Germany, Italy, and Spain.
Nest product prices in the EU are comparable to US prices, but also don’t include monthly service
Nest says that the Nest Thermostat, the company’s original product, will be available for €249; both the Nest Cam Indoor and Outdoor models will sell for €199; and the Nest Protect smoke alarm and carbon monoxide detector will be available for €119. That doesn’t include the price of the monthly Nest Aware service for the indoor and outdoor cameras, which lets you record and play back clips of activity around the home, not just tap into a live stream. Nest says that will cost €10 per month or €100 a year.
It’s not Nest’s first step into the EU; the company already sells its products in Belgium, France, Ireland, the Netherlands, and the UK, outside of the US and Canada. At the time of its initial launch in Europe in November 2015, the company partnered with more than 50 companies to make the hardware available for free when coupled with utility services. Now Nest says it is working with companies like Baxi in Spain, Wind Tre and Engie in Italy, and Generali Group in Germany, to create "compelling offers" for customers.