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The Polaroid Pop prints 3-inch photos and has a 20-megapixel sensor

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The zombie brand rides again

The Polaroid brand has been licensed to CES gadgets for years now, and so of course it’s back again this year on another new camera that mashes up digital and physical photography. It’s called the Polaroid Pop, and it shoots (and prints!) 3-inch by 4-inch instant photos using inkless Zink photo paper.

The Pop is just like its predecessors in that it’s not just an instant camera — it’s also a digital camera, meaning you can shoot in either format or both at the same time. What’s refreshing about the specs of the Pop, though, is that this time around the internals actually seem decent on paper.

The Pop has a 20-megapixel CMOS sensor inside, a dual-LED flash, and can record 1080p video. Users will frame all this up using a 3.94-inch touchscreen LCD, and the camera writes to microSD cards (up to 128GB). The Pop also has Wi-Fi and Bluetooth for transferring images to your phone and for printing photos from your camera roll.

That the Pop looks sharp should be no surprise, since it was designed by Ammunition Group, the firm behind products like last year’s Polaroid Snap and Apple’s Beats Pill+. But it won’t be available until the end of 2017, and C+A Global — the company that has licensed the Polaroid brand for the Pop (and for other “Polaroid” cameras like the Snap and the Cube) — isn’t saying how much the camera will cost.