Cadillac is launching a subscription service that will allow customers to drive and swap out whatever vehicle they want — be it an Escalade or a CTS-V — whenever they want, for a flat monthly fee. Book by Cadillac is a $1,500-a-month contract-free service that the manufacturer says will eliminate the hassle that comes with owning a vehicle.
The service will grant users access to an app which will let you request to swap between current year Cadlillacs including the XT5, CT6, Escalade, and V Series at will, without having to pay extra for registration, insurance, or maintenance, all of which are included in the monthly fee. Subscribers can swap cars up to 18 times per year, as often once per day. Reservations for next-day swaps must be made by 3PM.
Vehicles will be delivered to your preferred location by white-glove concierge service, and Cadillac says you can swap out vehicles as often as you like, in case you want a coupe for a weekend trip. Drivers must keep a car at all times, but because there’s no contract commitment, it’s possible to cancel the service for a month and start it up again at a later time. There are no mileage restrictions either, although Cadillac told The Verge in an email that driving for ride-sharing services like Uber and Lyft is not allowed. That last bit is something of a bummer because a $1,500 per month service that lets you swap between Cadillacs with included insurance and maintenance (and detailing when swapping cars!) would be a pretty stellar deal for a professional Uber driver.
Given that most of the higher-end Cadillacs start leasing at around $750 a month before insurance, maintenance, and signing costs, the subscription service could almost be a good deal for people who love Cadillac and like to have options. Book by Cadillac will launch first in the New York metro area, before it expands to other markets.
Updated 12:25PM: Added additional detail on the number of allowed swaps per year.
Updated 9:48PM: Added additional detail on driving for ride-sharing services.