Facebook has teamed up with SeatGeek to make the ticket marketplace its primary distribution partner, according to VentureBeat. Now, if you want to buy tickets to an event on Facebook, you can purchase them without leaving the site, if those tickets are sold by SeatGeek.
The first company to test the new partnership is soccer team Sporting Kansas City. As shown below, if the SeatGeek ticketing option is clicked on, a pop-up will show what types of tickets are available. From there, you can select what kind and how many you want, then continue to complete the transaction within Facebook. There’s also the option to leave Facebook if you’d like to purchase the tickets on SeatGeek’s website instead.
Facebook has partnered in the past with other ticketing platforms to allow ticket purchases to be completed on site — namely Eventbrite and Ticketmaster.