Apple Core


iPhone 8 weakest sales of new iPhones in recent years


According to the Wall Street Journal on Thursday, Apple Inc.’s iPhone 8 posted the weakest sales of any of the company’s new smartphones in recent years, according to estimates by two market-research firms, raising the stakes for the higher-priced iPhone X as advance orders start on Friday."

In the U.S., Apple’s largest market, the iPhone 8 and its larger 8 Plus version accounted for 16% of all iPhone sales in the September quarter, according to Consumer Intelligence Research Partners LLC. By comparison, the iPhone 7 and 7 Plus accounted for 43% in the same period last year and the iPhone 6s and 6s Plus accounted for 24% in the same period in 2015. Other signs indicate similar underperformance globally.

Seems like a combination of iPhone 8 not being different enough from previous generations an waiting for the iPhone X.

Steve Wozniak seems to be the exception:

"Apple co-founder Steve Wozniak isn’t excited about the soon-to-be-released iPhone X, saying it will be the first iPhone he doesn’t buy on opening day.

"I’d rather wait and watch that one. I’m happy with my iPhone 8 – which is the same as the iPhone 7, which is the same as the iPhone 6, to me," Wozniak said, according to a CNBC news report. "

Even stranger, it seems "iPhone users are already ditching the month-old iPhone 8" by trading in for the X.

""We thought it would be just iPhone 7 [for trade-in], but it seems people aren’t necessarily satisfied with the iPhone 8. This just doesn’t happen. We never have that many iPhones within the month of the release."