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Asus ZenFone 4 family arrives in North America

Asus ZenFone 4 family arrives in North America

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Asus ZenFone 4 Pro
Image: Asus

Asus’ ZenFone 4 smartphone family is now available in North America. The family includes the ZenFone 4 Pro, ZenFone 4, and ZenFone 4 Max. The Taiwanese company typically releases its products abroad before they become available in the US.

The three phones all have dual rear cameras and run on Qualcomm Snapdragon processors. The ZenFone 4 Pro, the most high-end option of the three, costs $599 and boasts 6GB of RAM, a Qualcomm Snapdragon 835 processor, and a bigger battery capacity than the other two phones. It also has a 1920 x 1080 OLED display.

Meanwhile, the ZenFone 4, which costs $399, is the only phone in the family with color options. It comes in midnight black or moonlight white, which sound a lot fancier than the Google Pixel 2’s down-to-earth options of kinda blue, just black, and clearly white. In the end, though, it’s still just black and white. Spec-wise, it’s largely similar to the Pro, but doesn’t have the OLED, runs on a Qualcomm Snapdragon 630 processor, and its second rear camera is only 8MP.

At the lower end, there’s the ZenFone 4 Max that comes in a poetic-sounding deepsea black. It has two screen size options: 5.2 inches at $169, and 5.5 inches at $199. Both models have similar specs: the display is at 720 x 1280, the main rear camera is 13MP, and the front camera is 8MP. The 5.2-inch model runs on the Qualcomm Snapdragon 425 processor, while the 5.5-inch model has the Qualcomm Snapdragon 430 processor and a bigger battery than the 5.2-inch phone, which seems to justify the additional $30 cost.

The ZenFone 4 family goes on sale today at major retailers.