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Google will email customers when Pixels are back in stock

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Correction October 5th, 2:15PM ET: It turns out, Google hasn’t changed the ordering process this year — the company will still email customers when stock returns and then sell them on a first-come, first-serve basis; you won’t be able to hold a place in line. That’s too bad, since the Pixel 2 is already out of stock in some configurations. The original story is below.

It ought to be at least a little bit easier to get a Pixel this year. Google says it’s updating its online store so that if the Pixels are out of stock, you’ll be able to reserve one and hold a place in line.

In the past, you had to put your name on a waiting list and then wait for Google to email you. These updates don’t sound like they change the situation dramatically, but it seems like they should make ordering the new Pixels a little bit easier.

Last year, Google had a tough time keeping both models of its phone in stock. Some of that may have been due to demand, but it seemed more to do with Google’s suppliers simply being unable to produce enough of them.

One would imagine that Google would have taken that as a sign to ramp up production earlier or at a higher capacity this year so that these problems don’t come up in the first place. But if they do, we at least know that Google has put some thought into the experience for customers in wait.

For an exclusive look at all the new Google devices announced, check out our interview with CEO Sundar Pichai.