Google just announced onstage during its Pixel event that it’s launching a “Made for Google” certification program for third-party accessories. The news, which was reported earlier this week by 9to5Google, means that the company will adopt a similar approach to how Apple handles recommending things you might want to plug into (or slap onto) your phone.
Made for Google will include everything from phone cases, to USB-C earbuds, power adapters, and more, many of which are already available in the Google store alongside the company’s new hardware. The new program shouldn’t be confused with Made by Google, which is what the company uses when referring to the galaxy of its own hardware products.
For an exclusive look at all the new Google devices announced, check out our interview with CEO Sundar Pichai.