Amazon has announced its Alexa assistant, along with the Echo, Echo Plus, and Echo Dot devices are available in India starting today. The company says Alexa will deliver a customized Indian experience, which includes a new English voice with local pronunciations and intonation. There’s also support for Indian music titles, names and places, local knowledge and local skills — Amazon’s voice-activated apps — from Indian developers. Amazon says there are already 10,000 skills available in India, including those from Saavn, Times of India, ESPNcricinfo, Ola, and Freshmenu. The Echo costs ₹9,999 (about $154), the Echo Plus is ₹14,999 (about $230), and the Echo Dot is ₹4,499 (around $70).
“Tens of millions of customers are already using Alexa, and today we’re excited to bring her to India with an all-new experience designed from the ground up for our customers in India,” said Dave Limp, senior vice president or Amazon Devices and Services.
Customers can request an invitation to purchase the devices through Amazon’s India site, and eligible customers will receive an introductory discount of 30 percent off Echo devices and one year of Amazon Prime membership, the company says. Customers can expect the devices to start shipping from October 30th.
Amazon also said it plans to roll out both Alexa and the Echo in Japan later in the year.