Amazon’s attempted takeover of the grocery store continues in another small way today as the company begins to integrate with the popular cooking site Allrecipes. According to Engadget, Allrecipes will begin allowing its readers to click a button on popular recipes and have the ingredients for that recipe added to their AmazonFresh cart. They’ll then be able to order the products for same- or next-day delivery.
This isn’t a brand-new idea for Allrecipes; the service has had this same integration in place with the grocery delivery service Instacart for two years now. It also integrates with more traditional grocery chains to display items’ prices at nearby stores (though you’ll have to leave your house and pick everything out yourself).
It doesn’t work on every recipe, which is kind of confusing
The integration isn’t as smooth as it could be, either. The option to order ingredients through Amazon will only appear on certain recipes, and there doesn’t seem to be a clear way of telling when you’ll actually get that option. That means you may be hunting around for an option that doesn’t exist.
Still, it sounds like a helpful integration for AmazonFresh users. And while that service may be shrinking in the wake of Amazon’s Whole Foods acquisition, it’s clear that Amazon’s overall ambitions into grocery delivery aren’t going anywhere. Given how popular Allrecipes is, there’s likely to be a growing overlap between visitors of the site and users of an Amazon-run grocery delivery service.