Björk's experimental music and album releases are known for their forays into new technology, with her 2016 world tour letting fans visit her home of Iceland through VR headsets set to her music. Her latest album Utopia is no exception, and those who purchase the record will receive cryptocurrency in the form of 100 Audiocoins (with a value of about $0.19), according to MusicAlly. Audiocoins are a two year old cryptocurrency aimed at the music industry.
London-based Blockpool is facilitating the offer, and will provide the 100 coins along with an e-wallet. Users can then sell the coins or trade them back into Bitcoin or another currency. Fans can also use four different types of cryptocurrencies to buy her album including Bitcoin, Litecoin, Dash, and Audiocoin. “While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time,” Blockpool CEO Kevin Bacon told MusicAlly. Fans can also earn more Audiocoins by interacting with Björk content online, sharing links on social networks, and attending her shows.
Cryptocurrency is currently all the rage among celebrities. So much so that the US Securities and Exchange Commission issued a warning last week about celebrity endorsements of Initial Coin Offerings without proper disclosure.