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This burger chain recognizes your face to place an order

This burger chain recognizes your face to place an order


CaliBurger is trialing NEC’s NeoFace tech

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A California burger company called CaliBurger has introduced AI-enabled Kiosks to its stores, as spotted by Business Insider. The kiosk can identify a customer, pulling up their loyalty account and order preferences after they look into the camera. As a customer approaches the kiosk, they’ll be given the option to access their account without entering any details or swiping a card. The loyalty account remembers what they’ve ordered in the past and allows customers to place orders in seconds, the company claims.

It’s a pilot program at the moment and is being trialed at CaliBurger’s Pasadena store. If successful, it’ll be rolled out to more locations next year. "Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy,” said CEO of Cali Group John Miller in a statement. Facial payments are a feature we’ve seen before, with KFC in China testing the ability earlier this year.

Cali Group worked with NEC Corporation of America to integrate NEC’s NeoFace facial recognition technology into the kiosks. CaliBurger has also previously committed to using robots to flip its burgers and help out in the kitchen.