Tesla Motors is now simply known as Tesla, Inc., the company announced this morning. The change reflects the moves that CEO Elon Musk has made in the last year to combine his clean energy efforts. Beyond electric cars, Tesla already also makes home batteries and solar roofs. Tesla also recently acquired SolarCity — a solar panel company run by Musk.
Musk has not been shy about how his ambitions for Tesla run way past just electric cars. Last July he unveiled his second version of the company’s “Master Plan,” which laid out his vision for Tesla’s future. Musk wants to use the company to “create stunning solar roofs with seamlessly integrated battery storage, expand the electric vehicle product line to address all major segments, develop a self-driving capability that is 10X safer than manual via massive fleet learning, [and] enable your car to make money for you when you aren't using it.”
The name change echoes another tech giant’s rebranding and expansion: 10 years ago, when Apple launched the iPhone, the company dropped “Computer” from its name to become, simply, Apple Inc.