Katy Perry’s latest music video, “Chained To The Rhythm,” delivers a strange combination of chillwave, bubbly pop, and thinly veiled political woes. But it’s the visuals that have caught our eye. The video is a perfect example of one of the internet’s favorite cute subcultures.
Tiny food is an absolute joy. This is a proven fact. Such bliss can only be topped when said tiny food is eaten by the cutest of all tiny creatures, a hamster. It’s an award-winning trend that became so popular it was made into a book. Perry’s video is a musical riff on the craze, a tiny cooking show that ends in a TV dinner in which hamster Mr. Parsons gorges on miniature fries, tacos, hot dogs, pasta, and what I think is some sort of pizza.
The video itself is a bright spot of joy, even when coupled with a tacky hamster cartoon that bounces merrily over the captions of Perry’s dread-filled lyrics. Such is the power of tiny things in the not-so-tiny struggle many face these days in remaining positive.