OKCupid is launching a new version of its mobile app that probes users’ political and ethical beliefs in the hope of finding “deeper connections.” The new app is available today, and comes as part of a company-wide redesign (rolling out next month) focused on clean, simple illustrations from Berlin-based artist Jay Daniel Wright.
The most important changes, though, are two revamped features for finding matches: “2017 Questions & Categories” and “DoubleTake Mobile Matching.”
The latter is a replacement for OKCupid’s Tinder-style feature Quickmatch, which let you swipe to connect with potential dates based on a single photo, name, age, location, and compatibility score. DoubleTake simply crams a bit more information into this same interface, showing multiple photos, specific interests, and a bit of each user’s full profile. It’s not much of a difference, but OKCupid claims a limited rollout of the feature saw users’ number of mutual matches triple.
As well as DoubleTake, OKCupid is also updating its questionnaires with a new category of topical questions that “daters are extremely passionated about.” Fifty new queries have been added, including: “Is climate change real?”; “Do you feel there should be a ban on immigrants from predominantly Muslim countries entering the U.S.?”; and — quite simply — “Trump?”
Users can answer and weight these questions to help improve matches, and the new data is divided into a number of categories including sex, ethics, religion, and lifestyle. These sorts of personal questions have long been a big part of OKCupid’s pitch, but the company is putting even more weight behind them than ever before, promising it will update its topical queries ever year.
As with DoubleTake, the aim here (according to OKCupid) is to encourage more meaningful connections. This is how the company wants to distinguish itself from apps like Tinder, which has a reputation as a hook-up tool. (Although, as noted by TechCrunch, this differentiation is more about branding than competition: both Tinder and OKCupid — as well as PlentyOfFish and Match.com — are owned by the same company, Match Group.)
These new features may just be more toys and distractions for the dating masses, but in an age where political differences can break up even decades-old marriages, it’s probably better to be safe than sorry.