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AMD Zen

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AMD is rumored to become competitive with Intel again, in part due to a new x64 architecture named Zen. The desktop core, Ryzen, is to launch in a couple weeks. All early testing shows it to perform around the same as a Skylake/Kaby Lake chip, but it is about 2/3 less expensive than the competing Intel chip.

Here are my questions. If AMD become competitive with Intel again, how will that change the PC market? How will that change desktop culture, generally and specifically gaming and VR spaces? Will this reduces barriers to access? Will this force Intel to cut costs? And who might use these chips (HP, Razer, etc.)?