Comcast and Google have struck a deal to bring YouTube to the cable company’s X1 set-top box. The deal will give Comcast users full access to the YouTube app, and content from the video platform will be integrated alongside other on-demand content.
Voice commands will also work for YouTube, allowing users to launch the app and search for specific shows, artists, and personalities. Comcast already has Netflix integrated into its X1 box, and YouTube likely won’t be the last major app to hit the platform. If it wants to keep people from cutting the cord or switching to another set-top box, Comcast will need to speed up its adoption of high-quality third-party apps.
Comcast says YouTube will be available on its X1 box later this year.