The Austin-based band White Denim has a new song out today, but you can only listen to it if it’s raining where you are. The North Face is releasing the track, called “No Nee Ta Slode Aln” as part of a partnership with Spotify, Pitchfork reports. The whole thing is a gimmicky way to sell a rain jacket.
The streaming service is using geotargeting to make the song available only in areas of the United States experiencing drops of water falling from the sky. If that’s not happening in your area, you’re out of luck. It’s currently not raining where I am, which means the song isn’t showing up on my Spotify.
I hope for your sake that you don’t love White Denim and live in the desert or something. If that is the case, you can listen to 30 seconds of the track in this North Face commercial, which I’ll admit is not really a useful replacement, but it’s something.
Correction, 1:15 PM ET: An earlier version of this story misstated the name of the track, which seems understandable since the actual name is insane.