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Spotify launches Carpool Karaoke competitor featuring SUVs and no karaoke

Spotify launches Carpool Karaoke competitor featuring SUVs and no karaoke


The show is part of Spotify’s recent venture into original programming

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Hopefully the internet has not yet tired of watching celebrities do things in cars.

A spinoff of James Corden’s late-night phenomenon Carpool Karaoke will soon debut on Apple Music. Netflix recently acquired Jerry Seinfeld’s series Comedians in Cars Getting Coffee. And now Spotify is aiming for some viral views with its own take on the automobile theme: Traffic Jams, a new original series coming out next month.

On Traffic Jams, a rapper and a producer will climb into the back seat of an SUV and, as the car crawls through Los Angeles traffic, the pair will be tasked to create an entirely new song before they arrive at their final destination where “hundreds of fans” will be waiting to hear a live performance of the song, according to a Spotify blog post.

The show, produced by Spotify and Russell Simmons’ media company, All Def Digital, will feature a different rapper-producer pairing in each of its eight episodes, and DoBoy — the comedian you might know from this “Hotline Bling” parody — will serve as chauffeur and host.

Traffic Jams will hit the road on April 4th, with T-Pain and Atlanta producer Southside riding in the SUV on its maiden trip. Appearances by artists including D.R.A.M, Joey Bada$$, and E-40 are slated to follow. The show is the latest development in Spotify’s relatively new initiative to create more original video content, as the streaming service announced last year that it was developing 12 original shows centered on music and pop culture.