Snapchat Stories are now searchable. The company announced today that users can use the search bar at the top of the app’s main page to find whatever they want in a story. That means you can type “puppy,” and stories featuring puppies will be available to watch, or if you want to watch a Chicago Cubs game, you could type that, too, and story footage from the game will come up. The stories just have to be added to Snapchat’s Our Story group montage to be searchable.
Snapchat released a video that might give you a better idea of how it works:
Snapchat says it relies on machine learning to categorize stories. It’s specifically analyzing caption text, time, and visual elements. This new feature follows Snapchat’s acquisition of Vurb, a search app for smartphones. Stories search starts rolling out today to select cities, but we don’t have details on which.