T-Mobile is already winning the new unlimited data plan wars when it comes to pricing, but today it’s taking another step to stand out from its three major rivals. The company has raised the limit for “deprioritization” — when heavy data users are slowed down with reduced speeds in favor of other customers — up to 30GB.
Previously that threshold was 28G, already higher than the deprioritization limits set by T-Mobile’s competitors. “This threshold represents how much the top 3 percent of data users on our network consume,” a spokesperson wrote in an email to The Verge. T-Mobile adjusts the limit every three months in accordance with overall customer data habits.
Verizon Wireless and AT&T may slow down users in areas of network congestion after they reach 22GB in a single month; Sprint allows 1GB extra at 23GB. So that extra 8GB of full-speed data is pretty significant versus the “big two” carriers, Verizon and AT&T, and could help entice customers and carry T-Mobile’s momentum forward.
Like other mobile operators, T-Mobile emphasizes that deprioritization is only a might happen result if you’re connected to a cell tower “in high demand” and have already surpassed 30GB of data for the current month. The company notes that any reduced speeds will be lifted at the start of your next billing cycle.