Skip to main content

AT&T is including free HBO in its Unlimited Plus plan

AT&T is including free HBO in its Unlimited Plus plan


In unrelated news, AT&T is also still in the process of buying HBO

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

AT&T (stock)

All the major carriers offer similar unlimited plans these days, which means cell providers are going the extra mile to entice customers to use their service. The latest is AT&T, which announced today that it will be offering free HBO to customers on its top plan, the $90-a-month Unlimited Plus service.

Surprisingly, there aren’t too many catches beyond that. The deal only applies to the Unlimited Plus plan, which allows users to stream in HD if they choose. Although, like most other plans, AT&T may slow your data after you burn through 22GB in a month.

AT&T is offering the free HBO in three ways: if you already pay for HBO through DirecTV, DirecTV Now, or U-verse, then AT&T will simply make that free. Similarly, DirecTV, DirecTV Now, and U-verse subscribers who also have Unlimited Plus plans will get access to HBO’s channels automatically if they don’t already have them, while customers who don’t use any of AT&T’s video services will be able to access HBO through either DirecTV Now or HBO Go.

It’s worth noting that AT&T is currently in the process of acquiring Time Warner — which, among other things, is the parent company of HBO — although this newest offer is taking place before the deal has closed. AT&T also recently began to include free HBO service for subscribers to the most expensive channel tiers on DirecTV Now last month in a similar effort to attract customers to the video service.