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Which terrible slogan should be Oath’s oath?

Which terrible slogan should be Oath’s oath?


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Business Leaders Converge In Sun Valley, Idaho For Allen And Company Annual Meeting
Photo by Scott Olson/Getty Images

Hello, friends. It’s Friday. Let’s have some fun.

In case you weren’t aware, Verizon is trying to transform itself from a stodgy old telecom company into a hip digital media publisher. It created Go90, a video service for the youths that no self-respecting teen would be caught dead using. It bought up AOL and Yahoo, two of the edgiest brands on the interwebs these days, and it’s going to combine them into a single powerhouse called Oath.

The kickoff tagline for this new entity was “Take the Oath,” but inside corporate headquarters, the sloganeering was just getting started. Employees have been asked to come up with their own “oaths,” three-word mantras that will inspire them to sell more display ads. A few sources passed along some of the choicest oaths, and we’ve collected them below. Help Tim Armstrong decide what war cry will motivate his troops.


Choose your Oath

This poll is closed

  • 3%
    How we roll
    (23 votes)
  • 7%
    Juice it up
    (57 votes)
  • 9%
    Be fourth quarter
    (79 votes)
  • 9%
    Always be human
    (75 votes)
  • 11%
    Bring the ruckus
    (90 votes)
  • 8%
    Start a fire
    (66 votes)
  • 28%
    Eat more pasta
    (234 votes)
  • 6%
    Iron sharpens iron
    (53 votes)
  • 20%
    Suck it up
    (170 votes)
847 votes total

P.S. I like to imagine that “Always be human” is what Armstrong tells himself in the morning, staring into the mirror, before putting his flexi-skin over his robot shell and heading into the office.

P.P.S. “Suck it up?” Really?