Selena Gomez released a new song called “Bad Liar” today, which, if you keep up with those kinds of things, you might already know about. What you might not know is that there’s also a new video for the song, and you can only watch it one particular way: vertically, on a smartphone, exclusively on Spotify.
Another thing: you won’t find the “Bad Liar” video if you just mosey over to Gomez’s Spotify page. It’s only available as part of Spotify’s Today’s Top Hits playlist. Eventually the video will likely move over to YouTube, but for now, you’re stuck with Spotify’s mobile app and a vertical view.
This is not the first time Spotify has added music videos to playlists. The service’s RapCaviar playlist often features videos snuggled alongside songs, but all of those videos are horizontal. Spotify’s decision to release “Bad Liar” vertically proves the company knows that people will mostly be watching on their phones, but that doesn’t change the fact that watching vertical videos is still kind of unpleasant.
Apple Music also recently announced that it was going to start focusing more on exclusive videos, so I guess this is where the streaming wars are at now.