Apple today announced a huge design overhaul of the App Store on iOS, unveiling a all-new interface at its WWDC keynote with a new focus on discovery and how-tos. The main feature is a landing page that highlights just one new app every day, which opens the possibility for new and upcoming developers to get huge boosts from Apple itself when and if they’re able to get the featured spotlight.
In terms of visual language, the new App Store looks very much like Apple Music and Apple News, bringing a cleaner and more consistent and colorful look to its suite of stock service software. Apple is also putting a bigger emphasis on games, breaking out the category as its own tab in the App Store separate from the general purpose “apps” tab. The company is also breaking out in-app purchases on the description page, so they can be purchased right from the App Store and not by only opening and digging through the software itself.
One last big change Apple highlighted onstage today is a new editorially curated focus to the revamped App Store that features a “top story” of the day, how-to guides on using powerful apps like photo editor VSCO, and new article-like description pages for apps that resemble uncluttered blog posts, like something you might read on Medium.