Tidal and Sprint are releasing an exclusive film starring Mahershala Ali, Lupita Nyong’o, and Danny Glover called 4:44. Tidal aired an ad during the NBA finals revealing the project, which has been teased around the web through enigmatic ads.
Few other details have been provided about 4:44. The film is NC-17; the moody black-and-white trailer features Mahershala Ali wailing on a punching bag in a slow-mo training montage.
The partnership with Sprint on the film is unsurprising, given the company bought a 33 percent stake in Tidal in January. At the time, Sprint said the deal would give its subscribers “unlimited access to exclusive artist content not available anywhere else.”