AT&T is getting ready to launch a new video platform that will underpin its DirecTV Now service and eventually support all of its consumer video services. Moving to a single video platform will allow AT&T to develop new features faster, the company says.
The “next-generation video platform” will allow AT&T to launch a Cloud DVR for DirecTV Now — the biggest missing feature from the service — as well as live TV pausing and parental controls before the end of the year. AT&T also says it will bring user profiles, downloadable content, and 4K HDR support to the over-the-top service in 2018.
The standard version of DirecTV will also get an upgrade, with the mobile companion app getting an overhaul as well. AT&T is aiming to have a consistent design across its mobile video apps, which means DirecTV Now’s mobile apps may get a bit of a redesign less than a year after it launched.
The entire rollout will be finished in “the coming years,” according to AT&T. So, don’t expect everything to happen immediately. A beta test for the new platform will begin this summer for invited DirecTV Now users, which will come with access to the cloud DVR.