The much-rumored (and thoroughly leaked) new BMW M5 finally got the official announcement treatment today. That debut didn’t happen at an auto show, or even a BMW event, though. Instead, BMW showed off the new performance sedan at a games conference. The M5 — which will be featured in Need for Speed Payback when the game is released this fall — was shown off during EA’s Gamescom presser in Germany.
BMW’s not the first to debut a car in a video game, but at least it’s being a bit more open about it. Porsche let Turn 10 Studios unveil the GT2 RS during the Forza Motorsport 7 announcement at this year’s E3 before basically denying the car existed until the company held its own event a few weeks later. Either way, both announcements are the latest signs of the shifting dynamics that the auto industry is dealing with. Carmakers are increasingly eschewing the traditional auto shows that take place in cities like Detroit, New York, and Paris for events like CES, E3, and Gamescom, all in hopes of attracting younger customers.
Of course, the car itself is about as traditional a performance M Series as anyone could hope for, at least from what little we know about it. The new M5 is all-wheel drive (though drivers can apparently toggle between two- and four-wheel drive, according to the live stream), and will supposedly put out 553 pound-feet of torque, with 600 horsepower, according to BMW. And, per the event, the new M5 can go from 0–60 miles per hour in “less than 3.5 seconds.”
The new M5 wont be available until sometime in early 2018, but eager BMW fans can find it in Need For Speed Payback when it drops on November 10th.