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Square opens its first tech support store in New York City

Square opens its first tech support store in New York City

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You’re probably familiar with Square’s iconic, blocky card readers found at farmer’s market stalls, boutique gift shops, or hipster cafes. The payment processor is particularly popular with small to medium-sized businesses, so today the company is opening its first brick-and-mortar location to offer in-person technical support for those who run into issues or have questions about the card readers.

The space also doubles as a pop-up shop

Called Showroom, the New York City-based store lets business owners make appointments to troubleshoot their Square readers or learn more about how to implement the system at their stores. Interested parties can make an appointment in person or online, though Square stops short of sending a technician to resolve your issues on-site. Currently, the company has three US-based offices with tech support teams on call, but it hopes that the retail location is a start to scaling up customer service. There are no concrete plans to open another Showroom location outside of New York just yet, though Square says it has been testing whether that’s something businesses want by partnering with event organizers to exclusively use its payment solutions, and gaining feedback from vendors.

The Showroom space will also double as a pop-up shop to feature different products from retailers who use Square, with selections rotating monthly. If you’re in New York and want to stop by, the store is open to public on weekends between 11AM to 7PM at 197 Mulberry Street.