Taylor Swift’s video for her most recent single “Look What You Made Me Do,” might not have earned her any renewed critical respect, but it feels like nearly everyone watched it. YouTube just announced that the video had the biggest 24-hour debut in YouTube history. In its first day, the clip earned 43.2 million views, toppling the previous record holder — Psy’s 2013 video for “Gentleman,” with 36 million views.
The video, in which Taylor Swift plays a villain mocking her enemies and herself, saw nearly 30,000 views per minute in its first day, according to YouTube.
Look what you made YouTube do
The track’s lyric video, released last week, also broke YouTube’s lyric video record for most views in a single day. It was viewed 19 million times in its first 24 hours, grabbing a title previously held by Coldplay and the Chainsmokers’ “Something Just Like This,” according to BBC News.
And if you’re keeping a comprehensive list of Taylor’s data accomplishments, the single itself also broke Spotify’s record for most plays in its first full day of availability. The previous record holder was Ed Sheeran’s “Shape of You.”
It’s Taylor Swift time on the platforms right now, and we’re all just (probably) pressing play.